Print Specifications
Ad Sizes & Dimensions
| Placement | Trim Size (mm) | Bleed Size (mm) | Safe Zone |
|---|---|---|---|
| Full Page (Portrait) | 250 × 365 | 256 × 371 (+3mm all sides) | 5mm inside trim |
| Half Page (Landscape) | 250 × 175 | 256 × 181 (+3mm all sides) | 5mm inside trim |
| Quarter Page (Portrait) | 125 × 175 | 131 × 181 (+3mm all sides) | 5mm inside trim |
| Quarter Page Banner (Landscape) | 250 × 88 | 256 × 94 (+3mm all sides) | 5mm inside trim |
Bleed: All background images and colours must extend 3mm beyond the trim edge. Keep all critical content (text, logos) at least 5mm inside the trim edge to avoid being cut off.
Print Technical Requirements
Colour Mode
CMYK only. RGB and Pantone colours must be converted to CMYK before submission.
Resolution
Minimum 300 DPI at final print size. Low-resolution files will be rejected.
File Format
PDF/X-1a preferred. High-res TIFF or EPS also accepted. JPEG at 300 DPI minimum.
Fonts
All fonts must be embedded or outlined. Missing fonts will cause text reflow.
Black Text
Use 100% K only for black text. Do not use rich black for small text or fine detail.
Rich Black (large areas)
Recommended: C40 M30 Y30 K100. Total ink coverage must not exceed 300%.
Transparency
Flatten all transparency before submission. Live transparency can cause output errors.
Ink Density
Total ink coverage (sum of C+M+Y+K values) must not exceed 300%.
Digital Specifications
Ad Sizes & Placements
| Placement | Dimensions (px) | Retina / HiDPI (2×) | Position | Device |
|---|---|---|---|---|
| Mobile Banner | 320 × 100 | 640 × 200 | Top & bottom of pages | Mobile |
| Mobile Rectangle | 336 × 180 | 672 × 360 | Mid-article | Mobile |
| Desktop Sidebar | 160 × 600 | 320 × 1200 | Sidebar — full browse session | Desktop |
| Desktop Rectangle | 300 × 250 | 600 × 500 | High-traffic pages | Desktop |
Digital Technical Requirements
Colour Mode
RGB only. Do not submit CMYK files for digital placements.
Resolution
72 DPI at display size. For retina screens supply artwork at 2× dimensions (144 DPI).
File Format
PNG preferred (lossless). JPEG accepted for photography. GIF or MP4 for animation.
Transparency
PNG transparency supported. Use PNG (not JPEG) for ads with transparent backgrounds.
Safe Zone
Keep all critical content at least 5px inside the ad boundary to avoid clipping.
Click-through URL
A valid destination URL must be supplied with all creative submissions.
Advertising Rates
Multi-Channel Bundles (Best Value)
Reach our audience across both print and digital platforms with these high-impact packages.
Local Starter
Quarter Page + Digital
$599
- 1× Quarter Page Print Ad
- 1 Month Digital Placement
- Save vs individual booking
Most Popular
Half Page + Digital
$749
- 1× Half Page Print Ad
- 1 Month Digital Placement
- Priority digital placement
Market Leader
Full Page + Digital
$1,399
- 1× Full Page Print Ad
- 1 Month Digital Placement
- Complimentary Ad Design
Individual Print Rates
| Placement | 1 Edition | 2+ Editions | 3+ Editions |
|---|---|---|---|
| Full Page | $1,349 | $1,099 | $949 |
| Half Page | $849 | $749 | $649 |
| Quarter Page | $499 | $399 | $349 |
| Trade Directory | $79 | $69 | $49 |
Individual Digital Rates
| Placement | 1 Month | 2+ Months | 3+ Months |
|---|---|---|---|
| Mobile Banner | $299 | $275 | $249 |
| Desktop Sidebar | $249 | $225 | $199 |
| Desktop Banner | $275 | $249 | $225 |
| Desktop Rectangle | $299 | $275 | $249 |
| Digital Bundle | $449 | $420 | $399 |
Creative Design Services
Don't have artwork ready? No problem. Our team can design your ad creative to spec, ensuring it looks great across all placements.
- Available for all digital and print formats
- Competitively priced per placement or as part of a package — contact us for a quote
- Fast turnaround to get your campaign live sooner
- Supplied files will be optimised and checked against our technical specifications before going live
Release Schedule & Deadlines
Print
3rd Friday of each month — all artwork must be received by 5:00pm AEST
Digital
48 hours between artwork submission and ad going live
Creating Your Ad in Canva
Canva is a free online design tool that makes it easy to create professional ads without any design experience.
Print Ads
- Create a custom sizeGo to canva.com, click "Create a design" then "Custom size". Enter dimensions in mm.
- Add bleed to your canvasAdd 3mm to each side (e.g. 371mm x 256mm for full page).
- Set your colours to CMYKManual color entry is recommended for brand accuracy.
- Use high resolution imagesAvoid screenshots; use Canva's library or high-res uploads.
- Export as PDF (Print)Select "PDF Print" and tick "Crop marks and bleed".
Digital Ads
- Create a custom size in pixelsSelect px and enter exact dimensions from the table above.
- Design for small screensKeep messages short and text large for mobile readability.
- Export as PNGPNG provides the best quality for graphics and text.
Tip: Supply at 2x size (e.g., 640px x 200px) for sharper results on Retina screens.